Beginning in 1950, the annual Soap Box Derby, sponsored by NORD, the New Orleans Item, and Chevrolet, zoomed down various overpasses in the city. In 1956, the Derby moved from its former location on the Franklin Avenue overpass to the recently completed Wisner Boulevard overpass. The big race attracted 130 boys that year and drew a crowd of 10,000 fans. The winner, fifteen-year-old Otto Potier, was awarded the Derby's Keating Trophy, a Black and Decker kit, a "candid camera," a cake, and a chance to compete in the national Soap Box Derby finals in Akron, Ohio. This photograph was taken for the Item on July 16, 1956.