The Wonderwall was one of the most original and colorful attractions at the Louisiana World Exposition. Designed by noted architect Charles Moore along with Leonard Salvato and Arthur Anderson of Perez Associates, the fanciful structure was used to "transform 2300 feet of median ground [better known as neutral ground in the Crescent City] into a continuous stream of magic with lights, water, music and other diversions using the mediums of stucco, corrugated and sheet metal, wire mesh, papier-mache to create an illusionary atmosphere to delight the visitor."

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