W.G. Tebault owned this store on Royal Street for many years (until some time after 1910). He also owned the Phoenix Furniture Store at 220 Camp Street. Tebault apparently used his low prices as his main selling point -- so much so that in a 1902 ad in the Daily States, he parodied Macbeth's famous speech to make his point:

"To-morrow and to-morrow and to-morrow,
creeps in this petty pace from day to day,
and finds Tebault still selling furniture cheaper,
e'en though the prices do go up.

Prices are but an empty shadow to him,
and such small profits does he demand,
that the shadow sinks
into the veriest nothingness."